Wondering “what is niche in affiliate marketing“? A “Niche” is a topic or area which an affiliate chooses; often which reflects their interest or passion. There’s many niche’s within affiliate marketing and your choice of topic/niche will in some way determine your level of success as an affiliate.
As an example, golf might be a niche for affiliate marketing for a golf enthusiast. They would create content, a website and a series of emails which helps golfers improve their game, for example. Through their content they will also promote affiliate products which relate to the golfing niche. When people find their content and buy products through their affiliate links, they earn commissions based on the sales they make.
Depending on the marketing strategy which an affiliate uses, they might choose one “niche” over another. For example the “money making online” niche is really competitive. So it can be difficult to get your content found in this niche because of all the competition on the internet.
What Is Niche In Affiliate Marketing – A “Niche” Website
Many affiliates will attract an audience by building a niche website in their particular topic area. This website, for example, is in the niche of affiliate coaching. Often affiliates will choose a niche within a niche in order to target a more specific audience with their content. Affiliate coaching, for example, is a niche within the “money making online” niche.
Using the golf niche as an example, a sub-niche of golf could be any of the following:
- Golfing for seniors
- Golfing tourism / travel
- Competitive golfing
- Golfing for children
- Specific aspects of golf (i.e putting)
- Golfing news
- Pro golfing commentary / discussion
The benefit of choosing a sub-niche for an affiliate marketer is that they will find a audience which has less competition. This is especially useful if you are attempting to get free website traffic to a blog/website. With a sub-niche, or a niche within a niche, there’s less competition on the search engines (Google etc), and so the website has more chance of attracting traffic/visitors.
What Is Niche In Affiliate Marketing – Popular Niches For Affiliates
There’s many niches which affiliates will choose in order to make money from the internet. However, not all affiliates will be successful and many will quit. See affiliate marketing failure rate. So your choice of niche is pretty important if you’re going to be successful. Here’s a few popular niches for affiliate marketers:
- Hobby Niches – Photography, Travel, Sports betting, Event Tickets, Casino
- Money Niches – Debt Settlement, Bitcoin, Investing, Credit card, Mortgage
- Health and Fitness Niches – Weight Loss, Fitness, Yoga, Organic, Nutrition, Vegan
- Lifestyle Niches – Luxury, Cruises, Travel, Online dating, Airlines, Fashion, Jewellery
- Home & Family Niches – Home security, Coffee, Baby products, Dogs, Gardening
- Tech Niches– Web hosting, WordPress, VPN, SaaS, Gaming, Software
- Alternative Niches – CBD, Marijuana, Essential oils, Herbal, Personal development
Evergreen Niches – Niches Which Make Money All Year
Evergreen niches are those niches or topics which are continually profitable for affiliate marketers. Some niches are more seasonal such as Christmas, Halloween and other holiday related niches. The top main evergreen niches are often considered to be health, wealth and lifestyle. But these three main niches can be again divided into many sub-niches.
The Health niche can include products and programs in nutrition, exercise, weight gain, weight loss, mental health, quit smoking and a whole host of other related items.
The Wealth niche can include money making online, Forex marketing, affiliate marketing, Bitcoin, personal finance, debt reduction, finance tips, mortgage advice etc.
Lifestyle niches can include multiple products and services too: lifestyle businesses, self improvement, time management and other things like that.
Choosing A Niche As An Affiliate
If you’re considering becoming an affiliate marketing, there’s lots of choice for your niche. It’s worth therefore taking some time to think about the niche you have most affinity with. Some niches are super competitive and so it’s much harder to get traffic to your website in these niches.
There’s other ways of generating website traffic though as an affiliate and depending on your business model, you can also use paid marketing to advertise with. See affiliate marketing business models.
If you’re interested in, and passionate about your topic of choice, or niche, it can be much easier to sustain the levels of commitment needed to create a profitable affiliate business. Choosing a topic you don’t care about can mean you have less enthusiasm for your business. When things don’t go well, it can be easier to quit with such a choice.
See also best micro niche for blogging.
Good advice is to choose a niche which you love. If you love your topic in affiliate marketing, creating content is so much easier.
Summary
So, what is niche in affiliate marketing? A “niche” is an area or topic which the affiliate chooses to build their affiliate business around. By creating content in their chosen topic, running adverts, and offering value, they can build an audience with which to promote affiliate products which match their topic. Some affiliates will build niche websites which offer information on their chosen topic. This website, for example, is a “niche website” built around the topic of affiliate marketing coaching.
Other affiliates might run paid advertising instead to draw an audience into their sales funnel. To learn more about affiliate marketing, access a free video series by clicking on the image below.
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