What are the power of micro steps in affiliate marketing? Sometimes in your affiliate business needs vision and purpose. You need to lay out an idea of what your life is going to become, not just what your affiliate business looks like. But then there’s times when the power of micro steps can really help you too. A micro step is a tiny action which, when performed day after day, week after week and month after month has huge implications for your affiliate business. A few examples of a micro step in affiliate marketing might be:
- Watching a training video
- Writing a blog post
- Recording/uploading a video
- Joining an affiliate program
- Purchasing a domain name
I’m personally a big fan of micro steps. When I started doing affiliate marketing I wasted a lot of time procrastinating over the merits of whichever direction I should take. I was confused and directionless for some time. The result: zero action. Nothing comes from zero action, that’s certain. Often nothing comes from a micro step either, except the power of a micro step is not in its function to build your affiliate business for you, but to gain momentum in certain direction with purposeful action and intent!
The Power Of Micro Steps In Affiliate Marketing
“A rolling stone gathers no moss”, as the saying goes. Similarly, once you take enough micro steps, you find yourself taking action on a regular basis and gaining momentum. In terms of blogging, a single blog has little power on its own. However once your blog starts gaining volume it has a lot of power to attract your target audience for free! The same can be said of other content generation tactics such as building a YouTube channel or even building an email list for email marketing.
Running your first advertising campaign is an example of another micro step. A single ad might not make your affiliate business, but you’re moving. It’s the momentum you need in the first place to get some traction with affiliate marketing. It can be so easy to get stuck, wondering which action is the “best” to take. The answer is the action you can continue to take over the longer term. So if you have time, create content. If time is short focus on running advertising.
The Power Of Micro Steps – Zooming In And Out Of Timeframes/Goals
A good mentor of mine taught me to “zoom” in and out of timeframes to get clear on where I was going with my affiliate business. This involves visualising the ultimate goal for my affiliate business – what it can do for my lifestyle, for example. Once you’re clear on the purpose of your business, “zoom” back in on the small daily action steps which you can physically do on repeat to bring about the larger long term picture.
This is like goal setting really, only in a more “daydreamy” type of way! With goal setting you write out your long term, medium term and short term goals. Goal setting is a great micro step too and it can help you define your reasons for building an affiliate business.
For example, what’s your long term (10+ years) plan for life? How will your life look like when your affiliate business is performing exactly the way you want it to?
Sitting and planning this, or visualising it is a great motivational tool at your disposal. But once you have done it, focus back on the tiny micro step you can do right now to move you closer to that longer term goal.
The Enemy Of Affiliates Is Procrastination & Doubt
The enemy of affiliate marketing is procrastination and doubt. Self doubt can easily kill your best intentions when it comes to building an affiliate business.
The answer lies in taking action; more specifically it lies in taking specific daily actions which are aligned with your longer term goals and vision for your business. With enough tiny steps, you can achieve anything, whatever your affiliate strategy is! As the saying goes: “even a journey of a thousand miles begins with a single step”.
In the film “Touching The Void” a climber Joe Simpson falls 150 foot into a crevasse and his climbing partner has assumed he has died, so leaves to descend alone. He hadn’t. Joe survived the fall. He then spends three days crawling and hopping back to base camp across the glacier and moraines, despite his broken leg, frostbite, and severe dehydration. He also knew Simon Yates would be leaving basecamp within a few days, and that he wouldn’t survive unless he got to him.
What Joe explains kept him alive was the power of micro goals. He set a goal to get to a certain point on the horizon within a certain time.
The thought of the entire journey down the side of the mountain (Siula Grande in Peru) in his condition was simply too much for Joe to contemplate!
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