There’s a number of reasons why you need a digital marketing coach when starting an online business. For one, a coach will keep you accountable and on track with your marketing strategy and with moving your online business forwards.
Without a coach, it can be easier to quit, or decide for some reason that your strategy is a bad one. As you start out using digital marketing to promote your business, or someone else’s, there’s a large learning curve. You don’t always hit a home run straight away. This can be a very frustrating period and it’s easy to become doubtful or even quit altogether. This is a mistake though because once you are able to run profitable campaigns, you have a skill for life. With an online business it also means you can be profitable from anywhere!
A good digital marketing coach should know the pitfalls of the early days of running marketing campaigns. They should know also how to run campaigns with an understanding of your personal financial situation and to use a budget you can afford to lose in the first instance.
Don’t think of losing money as burning money though! Because you’ll be gaining experience and more importantly getting data to learn from. Think of paid marketing as a data harvesting exercise. The more data you acquire, the more you’ll know about marketing.
Digital Marketing Coach – Strategies For Marketing Online
One of the best ways to learn digital marketing is through starting an online affiliate business. You can access an all-in one program here which offers a digital sales funnel you can promote. You can also access marketing coaches and mentors through this program. Once set up with your digital sales funnel, you’ll need to learn how to market it. This can be done in many ways including paid marketing, organic marketing, using social media accounts and various combinations of these strategies.
One of the best ways to use digital marketing is through running paid campaigns. Adwords, Facebook and YouTube are three of the most popular platforms, but there are many others too. Digital marketing is a broad topic and you can also use organic methods of online promotion. Blogging, or video marketing are two such methods.
By creating a lot of written or video content you can build an audience which finds your content organically, without using paid marketing. However, this is a much slower option than with paid marketing strategies. It can take months or even years to build enough content to make an impact on your business. With paid marketing, it can happen more quickly depending on your business model and marketing budget.
Mindset Problems With Digital Marketing
Digital marketing can be counter intuitive. Often, old programming teaches us to avoid spending money and save; to live frugally. If you have such a mindset, you can easily find digital marketing a challenge. With digital marketing, you should expect to spend some money initially, with paid marketing campaigns. It can appear as if you’re losing money and getting nothing for it, which can trigger the “fight or flight” response for many!
Many businesses make the mistake of scrapping their digital marketing campaigns when they don’t see any return. But initially you should be looking for data. Once you learn what advertisements work, you can keep them running and even increase budget. Those which don’t work can be scaled back or stopped. At first this can be difficult because you’ll generally need to run a few campaigns before you know which work and which don’t.
As you get better at this, you should be able to leave good campaigns running and steadily increase your budget to generate more profit. This is counterintuitive if you are programmed to spend little and be frugal.
Ultimately with a marketing campaign which is returning a profit, you’ll want to be in a position to start increasing your budget – spend more money, to make more money. This is very difficult to achieve with a poverty mindset of frugality. However, you would only increase your budget on a profitable campaign. Initially, you should spend what you can afford to lose learning how to find profitable campaigns!
Mindset & Online Business
In Michael Gerber’s book The E-Myth Revisited, he talks about shifting from an employee mindset to an entrepreneurial mindset and how one can hold the other back. As an employee moving to an entrepreneurial endeavour such as digital marketing, it can be easy to bring your old mindsets with you.
If you do they can very well hold you back, especially if you have a number of assumptions about working on your own business. A digital marketing coach can help you become more aware of these kinds of assumptions which can keep you stuck in old mindsets and not moving forwards.
An example Gerber uses in his book is an employee bringing his skillset from an employee position and trying to make it work as an entrepreneur. However, those skills which work in a 9 to 5, don’t always translate to digital marketing and online business. You have to un-learn old assumptions and habits in order to re-learn the new skill to move forwards.
For more information visit affiliate marketing coaching program and affiliate marketing mentor.